One of the quickest and easiest ways to boost your conversion is to hire a copywriter, right?
Nope. Lately I’ve been hearing a lot of people who’ve spent multiple thousands to hire a hot shot copywriter with disappointing results.
In fact, I’ve been told multiple times the copywriter actually DECREASED their conversion rate.
Why did this happen and how can you make sure it doesn’t happen to you? Here are a few quick suggestions…