My last few emails have been about information products and why they’ve added millions of dollars to my bank account over the last 22 years.
In my last email I started talking about some of the challenges facing us today.
We’re overwhelmed with information in almost every market.
The price of ‘information’ keeps going down, especially in the past few years (but isn’t this also a good thing when a consumer gets more value for less).
And it’s tough to sell ‘information alone.’
Instead, you need to create a mission others can get behind…and a community where they can grow alongside you.
There’s another component you can add to boost your profits as well.
It’s based off what your customers are looking for today.
They want a personal connection.
And they want a solution customized for them.
What can you add to your product that gives your customer some type of personal help…without giving up your freedom?
For example, one client includes 90-days of email coaching in the deluxe version of his product offer.
But only a small percentage of his customers actually use the coaching.
And we even tell his customers that, because we position it as a benefit to them.
We include several paragraphs that tell the customer how easy the course is to use. But if they get stuck…they have a lifeline they can use to get help.
In fact, we come right out and say most people never use it…
“Frankly, most people never need to use this feature. The audio/video and fast-start action guides are so easy to follow you’ll find BENEFIT a very smooth process. Nonetheless, isn’t it good to know you are not on your own and that help is available if you need it?”
If he were to get a lot of questions about a specific area of the course, he would know to improve that section.
This strategy can sell more of your products, provide value to your customers, and help you improve your training.
Another client offers free video reviews.
He tracked the numbers and found that customers who used the video reviews had a higher lifetime customer value.
This caused him to highlight the reviews more and remind customers about them. He has coaches under him taking care of the reviews.
You could include a short 15-minute or 25-minute consultation as another bonus option.
Again, very few people will take advantage of this, but it adds a lot of value to your course.
You could even put together an automated quiz as part of your product that helps people choose where to get started or what to do now.
What can you do to add personal help or customization to your course?
If you don’t have your first information product up yet…don’t know where to get started…or you’re struggling to earn a profit with information products…check out the Internet Lifestyle Retirement System.
You’ll discover how to find hungry buying markets, create products quickly, set-up profitable sales funnels, and where to attract buyers.
The end goal is creating multiple ongoing passive income streams today and for years into the future…