It’s easy to get stuck in your own head.
I do it all the time.
You rack your brain, trying to come up with something that will knock people’s socks off.
You’re looking for a hook no one has ever heard before.
But you put so much pressure on yourself that nothing comes out.
You give yourself the blank page blues.
Instead, you have to get over yourself.
Seriously. I say this from experience.
I helped a client recently map out a bunch of new content, videos, and email ideas.
He wasn’t sure what he could share…even though he has 30 years of experience in his topic.
But that’s part of the problem many times.
You’re overwhelmed by options.
My first piece of advice for him was simple.
Look for the stories.
What mistakes had he or those around him made over the years?
The list was huge!
What about big wins?
Again, there were hundreds of possibilities.
Each of these stories could easily contain a simple lesson…and then connect to his offer.
Emails can be that simple.
Share the story. Drop in a golden nugget. Transition to an offer.
But you don’t have to stop there.
We also started pulling out his contrarian content.
Ask yourself this question…
“What are common beliefs in my industry that my ideal clients may already suspect are untrue?”
Your answers to this question can be the doorway to some of your most profitable emails.
You’re looking for common beliefs or advice.
This is what the other gurus are teaching…and here’s why it’s wrong.
But the second part of that question is just as important.
Your ideal clients already suspect the common advice isn’t true.
They have a deep, gnawing feeling that something is wrong. It doesn’t seem to work like they’ve heard.
The truth is being hidden from them.
Persuading people to totally change their way of thinking is tough.
Try arguing with someone on Facebook from the opposite side of the political spectrum and see how well that works out for you.
Instead, the most effective method of coming up with contrarian content is going after the industry lies that are sitting ducks. Sure, there are a lot of people who may believe them. But your ideal clients, the ones you really want to attract, already have their doubts about these lies.
Examine the common teachings in your industry and you can always find a nice collection of these to expose.
You could grab and run with what I shared with you here.
Or you can expand on it even further by tapping into my Autoresponder Alchemy method of consistently writing profitable emails.
You’ll get step-by-step training…plus my proven email templates to make the writing process so much easier.