What’s your content model?
Mine is writing.
It’s what I like to do.
I even ask myself questions and journal the answers to explore new ideas.
Other forms of content come out of my writing. I’ll create a Powerpoint for a course based on a print newsletter I’ve written. I’ll shoot a video from a script I edited out of an email.
I recently helped a client create a content model that was the perfect fit for him and his market.
He’s using his podcast to create content and make connections in his industry.
That’s a common strategy, because it allows you to build your platform while tapping into other people’s content.
But are you maximizing the results from your podcast?
We came up with a unique step-by-step promotional strategy that fit his audience.
I won’t go into that here.
Instead, I just want to plant some ideas about how you can multipurpose your content to get more done in less time.
We decided to transition his podcast over to video instead of audio only.
He can still publish the podcast stream in audio if he wants.
But this gives him video for his Youtube channel.
Several short video clips with though-provoking quotes can be pulled out from each episode for use on Facebook and Instagram.
Even shorter versions of those quotes could be put into text and added to some nice photo backgrounds to create sharable posts for social media.
Each podcast can be transcribed.
He could send an email with a link to each podcast episode.
And he could use the written transcripts with some editing to create additional emails.
He can collect a serious of guest interview transcripts on a specific topic and put them together in a book (with permission from each expert of course).
And that’s just a few of the ways he’ll use this content for his own business.
He can also use the interviews to deepen his relationship and provide content the guests can use.
The beauty of the plan is he doesn’t need to be the one doing all this. His job is to understand his audience, host the show, and ask good questions. His outsourced team members can create the rest of the content for him.
How are you maximizing the value of everything you create?
Throw off your self-imposed limitations.
Persuasive emails are one of the keys to consistent profits online.
I discovered that 26 years ago, and it’s still true today.
But that doesn’t mean you have to write all of them yourself. You can create them from other forms of content.
Discover my step-by-step system to more profitable emails at Autoresponder Alchemy.
You can multiply the profits from every email you’ll send.
And once you take a peek inside, you’ll discover Autoresponder Alchemy is actually about much more than just email…
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