I’m introverted and shy.
If you don’t know me, you might not belive that.
I’ve personally heard a lot of people claim to be “introverted” while they did public speaking 3 times a day.
If they were really introverted, they’d burn out on that schedule in a month.
Just like any other personality trait, there are levels of introverted and extroverted.
An extrovert gains energy from being in the group, while the introvert gains energy from being alone.
I have learned to do public speaking, but it has not and will never be a major part of what I do.
When it comes to Facebook, I wouldn’t even own a Facebook account if I didn’t run a business.
You won’t see me personally running Facebook comments, participating in groups, or regularly making connections there.
It’s not my thing.
But Facebook advertising…is freaking amazing!
Over the past year Facebook has gotten on the ball and given entrepreneurs an awesome platform for growing your business.
And right now…some of the ads are dirt cheap.
In the end it’s not about cheap advertising. It’s always about ROI.
The ROI is there if you’re targeting correctly.
On Facebook, you can target by your exact demographic. If you want to advertise only to 40 to 55 year old, college educated, married men who read Golf Digest…you can pull that audience.
You could start your first campaign tightly niched to your bulls-eye buyers. If it’s profitable, you can then expand out new campaigns to wider and wider audiences.
One of my campaigns has only a 3,100 audience in it. That’s tiny and subscribers cost less than $1.
Another has over 5 million people being targeted. Smaller audiences can produce a better ROI, but you’re limited in volume.
If you’re in a passionate market, then Facebook is likely one of the first places you want to run your advertising. Markets like dogs, cats, guns, sports, gardening, scrapbooking, or bodybulding can tear it up over there.
In b2b, you’re going to be more limited…but there are still some options available.
If you’re like me, you don’t want to spend a lot of time on Facebook.
I don’t know why it took me so long to use it, but you can actually schedule your profile and page updates up to 6 months in advance. It’s that little ‘clock’ icon to the bottom left of the update box on your page.
And you can give someone else administrative access to your page to monitor comments and activity.
There are likely a lot of features you haven’t seen or tapped into yet…especially over in the Power Editor.
That’s why the October Monthly Mentor Club issue is all about Facebook advertising and pages.
You’ll discover how to target audiences (both large and small), what type of ads are working best, and how to maximize your results.
It goes out in the mail to all subscribers October 1st.