Why should someone believe you?
You claim your products or services will help them solve their problems, but what proof do you have to back that up?
Your prospects have been burned before. The last product they purchased didn’t deliver. How do they know it will be different this time?
You may have testimonials and case studies that prove you have delivered on all of your promises to others.
If you’ve got them, use them.
If you don’t have them, start asking for them.
It’s kind of a catch-22 though. Since you don’t have testimonials, it’s hard to get sales. And you can’t get more testimonials until you get sales!
You could of course give your product away to get some feedback.
But testimonials are NOT the only form of proof. In some cases, they’re not even the best one.
One of the fastest ways to improve your credibility is DEMONSTRATION.
There’s a reason why infomercials demonstrate the product in action over and over again…in all different scenarios.
You could shoot a video showing how your product works.
This can even help for information products. I’ve had clients who videoed their ‘out-of-box’ experience where they showed everything that came in their course.
You could do a screen recording showing what’s behind-the-scenes after someone joins your membership site.
Ice cream shops will give you a free taste.
Software gives away a free trial or a demo version.
You can demonstrate the value of information you share by giving away content upfront.
Give people the first step to take. Help them achieve results.
Send out emails that give value mixed with personality and authority.
If you’re a coach or a consultant, you could give away a free coaching session.
Ask your client to bring their biggest challenge and help them create a plan of action to solve it. Show them how you can help continue to help them every step along the way.
You could even demonstrate your consulting skills by doing some free consultations in exchange for the client agreeing to you recording the call.
Send out those recordings to your email subscribers as a demonstration of how your consulting works.
Maybe it’s not even a free demonstration.
I’ve offered a fully refundable paid consultation at a discount price before for both consulting and done-for-you services. This is similar to the free consultation/coaching session, but saves you time by cutting down the number of leads coming through.
If you sell a high-ticket service such as copywriting, you could offer low cost website reviews or copy reviews as an introductory offer and demonstration of your value.
Demonstrations are one of the fastest ways to boost your credibility and make more sales…no matter what products or services you’re offering.
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