How do you feel about salespeople?
It’s an important question. Because you may be unconsciously sabotaging your own results.
I can think back to numerous salespeople who gave me that icky feeling.
They laid it on thick. They felt desperate, like they would say anything to make the sale.
I remember a salesperson at a Ford dealership who got so mad negotiating with me that he kicked over his chair and stormed away.
Seriously. He left me sitting there in his office. So I just got up and left.
I drove 40 minutes to another Ford dealership and purchased the same model car for significantly less.
It’s guys like that which can turn you off sales.
But if you shy away from sales, you’re probably not doing too well online.
Think back on purchases you’ve made both on and off the Internet.
I’m sure you’ve had some pleasurable buying experiences along the way.
What made these experiences enjoyable?
With a face-to-face salesperson, I expect it was someone who listened to you. They asked questions. They answered your questions. You didn’t feel pushed or manipulated.
They weren’t just a salesperson. They consulted you, gave advice, and made sure you had the best experience possible.
Online it may have been the feeling of discovery as you found a product, researched it, read reviews, and decided it was what you were looking for.
People hate being sold, but they love to buy.
When you’re ‘sold,’ it feels like something someone else does to you.
When you buy, it’s a choice you made…perhaps with help from others along the way.
A lot of marketers online talk about mind control, manipulation, or sales tricks.
I like to think about online marketing more as sorting and sifting.
Attract people with content and value.
Help them see the root cause of the problems they may be experiencing.
Share stories and case studies from your own experience.
Ask questions. Solicit feedback. Make it more of a dialogue instead of just being a monologue.
And give them the opportunity to buy.
The products and services you offer are right for some people…and they’re not right for others.
You want to share the benefits of what you offer, but your products are NOT for everyone.
Let them choose. Some will say YES. Others will say NO.
Your responsibility is to provide them with all the tools to make an effective decision.
That involves both emotion and logic.
If all you do is lay out all the features about your product or service, you’re speaking a foreign language to the majority of your prospects.
You’re the one who knows what you offer and what it can do for them. That’s why you have to drill down to the benefits – What’s In It For Them.
Don’t shy away from the sale. Present it as an opportunity for those it fits.
That’s why virtually every email I send has a link to one of my offers. If you’re serious about success online, you owe it to yourself to give it a look.
There’s no risk. And you may just find the Monthly Mentor Club is the answer you to need to multiply your results online.