Everyone talks about Google as the king,
But did you realize Youtube is the 2nd largest search engine with over 3 billion searches per month?
And that’s only going to increase in the future.
“Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent.”
Cisco Global IP Traffic Forecast
I mentioned in my last email about how you can generate pre-qualified buyers from Youtube ads.
But you can also capitalize on those 3 billion searches a month by producing content and value.
Not only can you rank in Youtube searches, but it’s often easier to rank on Google searches also with video compared to content on your own blog.
Get in front of a hungry buying audience.
Maybe you’re not producing videos because you don’t know what to talk about?
You can start out by simply answering questions. Sit down for 15 minutes and write out all the questions people in your market are already asking. If you struggle with this, scan a discussion forum, Facebook group, or Linkedin group for ideas.
The list of questions can easily become your content for the next 6 months.
Perhaps you don’t understand all the technical aspects of creating videos?
No problem. You can get started with a simple webcam and record directly to Youtube. They provide you with some simple editing features. Or shoot a video with your smart phone.
Of course you may add on more professional equipment later, but don’t let ‘perfection’ hold you back from getting started.
If you don’t want to appear on camera, you could use screen recording software instead.
How do you get people from Youtube over to your site?
You can put links in your description, but that’s not where the majority of clicks come from.
Youtube allows you to add annotations to your videos. These can link to your channel, your other videos, or even your website to get people to subscribe to your list.
And since annotations don’t currently work on mobile, you can also add Cards to your video. For the first few seconds after they appear on the top right of the video, viewers can see your full call-to-action. After that, they can see an “I” at the top right for the rest of the video.
When someone clicks, it pulls out your full message including a clickable image. Again, these can link to your other videos, your channel, or your website.
Using both annotations and cards allow you to get more viewers taking action and over to your site.
What about jump starting your Youtube traffic?
That’s where advertising comes in. If you’re not already advertising with Google, you could take advantage of one of the $75 free advertising promos they offer (normally they do require you to spend $25 to get the extra $75 in free ads so it’s not totally free).
You could use those ads to generate leads and traffic for the other videos on your channel.
And of course you’ll want to add new subscribers to your list.
In the July 1st issue of the Monthly Mentor Club I’ll be sharing a step-by-step system for generating pre-qualified leads with Youtube ads.
Many of the same principles could also apply to your free videos…including how to do effective calls-to-action, adding annotations and cards, increasing engagement, and more.