A client once told me they couldn’t get the same results I do with email because they didn’t have a ‘brand name’ in their market like I did.
And they were correct!
You could send out the EXACT same emails as someone else…and not get close to the same response they do even if you have the same size list.
I’ve seen people with massive lists who were making hardly any sales.
And I’ve seen others with tiny little lists who were earning 6 and 7 figures online.
People buy from those they know, like, and trust.
That’s one of the reasons just copying someone else’s emails doesn’t work.
But here’s where they were making a mistake.
They thought they didn’t have any control over this.
The truth is that you can consciously choose how you brand yourself.
Instead of getting uptight and frustrating yourself by trying to figure out how to be a big brand name, I recommend simply thinking of yourself as a super hero to super-specific buying audience.
Let’s take Batman…so we can be dark and brooding.
Have you noticed how many super heroes are orphans? Batman…Superman…Spiderman…etc.
Part of that is to illustrate loss and the feeling of being alone (which is something all of us identify with).
And it also can set-up their origin story and mission.
Batman’s loss of his parents became his driving mission.
You’ve likely had some struggles in the past also.
And many times those same struggles become a key to your mission.
That’s why I still talk about my horrible pizza delivery driver job and being in debt. I felt totally out of control. It was a motivating factor to do whatever it took to succeed online.
That humble beginning has become a driver to my Internet Lifestyle mission…sharing ways others can take control of their lives and build something they believe in.
Why are you in the business you’re in?
What failures or struggles from the past are driving you to make a difference in the lives of others?
Here’s another secret behind super heroes.
They have reoccurring villains.
There is some evil they’ve been raised up to confront.
What is there about your industry that’s wrong?
What is everybody doing that frustrates customers in your market?
How can you make a difference…and show people a better way?
Many super heroes are billion-dollar brands…all based on imaginary characters.
There are simple reasons behind their success. My clients and I have tapped into these secrets to create our own personal online brands.
I include the simple 7 step system you can use to create your own ‘Super Hero’ brand inside module 3 of Autoresponder Alchemy.
Just follow along with me…plug these pieces of the puzzle in place…and you’ll start earning more from EVERYTHING you do online.
This includes email, videos, blog posts, Facebook groups, and pretty much anything else you do to share content with your audience.
Do it correctly and you can tap into a hungry buying audience that knows, likes, and trusts you.
Ignore it…and you just become another voice in an already overly noisy market.