Once upon a time, there was an online marketer named Goldilocks.
Poor Goldilocks didn’t have any buyers at her website!
She bought a whole bunch of courses from the gurus without much to show for it.
Guru #1 told her to use Facebook ads.
She was desperate and she tried running some ads.
“Facebook ads are too expensive!” she exclaimed.
So, she tried blogging instead.
She wrote posts for months and generated a few visitors, but they still weren’t buying.
“Blogging takes too long and my hands hurt from writing so much,” she said.
But she refused to give up on her dream.
So she started networking with the influencers in her market and put together several joint ventures to grow her list and make sales.
“Ahhh, joint ventures are just right,” she said as she finally started earning money from her website.
What can we learn from the story of Goldilocks…besides the fact that I’m bad at writing fables?
The lesson isn’t that Facebook ads or blogging are bad traffic sources.
People are earning millions with each of them.
And it’s not that everyone should drop what they’re doing and create joint ventures.
The moral of this story is you have to find the right traffic source for you and your business.
Some traffic sources won’t attract your ideal buyers.
Others will be too expensive or time consuming for you.
Still others may take a lot longer than you want or they may require you to day-after-day work you simply can’t stand.
It’s good to move out of your comfort zone, but if you truly hate something, you’re going to put it off.
It’s not going to get done.
I could find success stories for hundreds of traffic sources!
I have clients who use Facebook ads.
Others use Google Adwords for search, display, or Youtube ads.
Some clients use content marketing through blogs, Youtube channels, podcasts, or other social media sites.
And several focus primarily on joint ventures to grow their business.
Here’s the challenge.
What works for one client doesn’t necessarily work for another.
They have different customers they’re trying to attract, different assets available to their business, and different personalities.
What is just right for one client would be painful for another.
For example, one client invests more than 6-figures profitably each month on Google, but Facebook ads are ineffective for his offer.
What if he believed the guru who says everyone should be running Facebook ads?
The first question to ask yourself is, “Where is my buying audience?”
I’m going to help you answer that question in the October issue of the Monthly Mentor Club.
It’s called the “Million Dollar Traffic Blueprint.”
It will be mailed out to all Club members on October 1st.
It includes 13 questions to ask about your audience, your assets, your skills, and your personality to determine the right custom traffic sources for you.
Are you investing your time and money in the most profitable way for your online business?
Find out the insights I’ve gained from working with clients in so many different markets…