Do you have a list of ‘should-do’s’ in your business?
Most of us do.
It’s all those little activities you know can boost results, but you can’t find the time or the motivation to fit them all in.
I was talking to a client recently and he mentioned how frustrated he was that not enough of these were getting done.
In my opinion, he was making good progress on the most important item on his list. But it wasn’t enough for him. And that’s a good thing, because it shows he has a vision of where he wants to be.
In these posts, I’ve been talking about the ‘reality’ that rarely gets mentioned the last few weeks.
Just about every entrepreneur feels a little overwhelmed at times.
There are so many things you ‘should’ do, but you never have time to do them all.
But back to this specific client.
He was making good progress because he was automating one of his biggest time sucks.
For him, it was the phone. It rings constantly in his business. And if he wasn’t answering it, he was checking the voicemail.
It kept interrupting him and distracting him from everything else.
All his other ‘should-do’s’ are secondary to this.
In his case, this requires both automation and delegation. First the software needed to be in place to reduce the number of calls coming through. And then the calls need to be handed off to a team member.
Once that is accomplished, he can start knocking out the other activities.
Getting this one item out of the way is a whole lot more important than marking off a bunch of lesser mortal junk.
For this client, freeing up his time was the most important priority.
What about you?
Maybe it’s getting your product finished and off-your-plate. You might have 3 products that are all 90% done, but you don’t earn a penny from ‘almost’ finishing a product. Finish the one that will give you the most leverage first.
If you already have a buying audience, that may mean finishing your higher ticket offer to generate an immediate surge of income.
If you need to generate more new buyers, it might mean finishing up your front-end product first.
Do you need to put a new lead generation funnel in place? Get it done.
Running an online business is often about making hard choices.
You can’t do everything. When it’s just you or a small team, you have to choose the most important priority to work on now. Even if you have a large team, you still can’t do ‘everything’.
One of the secrets I’ve found is writing down what you want to get done.
And once you’ve got it in front of you, sort through each possibility.
Which projects are already close to being done and can be finished quickly?
Which ones have the greatest leverage for giving you back your time?
Which ones can generate income fast?
Which ones will grow your business the most results over the long-term?
Then decide where your priority is right now…whether you need to regain your time, improve your cashflow, or simply free up more of your mental energy.
This is one of the things clients and I regularly do together. Currently, I’m booked up with clients, but may be accepting new clients this summer.
You can join the waiting list here: https://www.mymarketingcoach.com/one-on-one-coaching/
You can also get help my me and my Club members inside the Monthly Mentor Club.
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