Parkinson’s Law is the concept that work expands to fill the time available.

If you give yourself a year to complete your first course, that’s how long it will take. Perhaps a little longer…

You could take time to research, investigate all your competitors, put together a detailed outline, write hundreds of pages, produce dozens of videos, rewrite sales copy multiple times, and try to cover as much about the topic as possible.

But what if you had to launch a course by next week?

You do things differently.

You need to choose ONE problem you can help your customers solve.

Perhaps you think back to an obstacle you personally faced or one system you wish the ‘old you’ had access to a year ago…or 5 years ago.

You don’t have time to create an encyclopedia on the topic, and your customers don’t want one anyway.  They just want a step-by-step solution to solve their problem as quickly as possible.

Once you’ve come up with your topic, put together a quick one-page Golden Glove for your course.

Map out the problem you solve, what makes your promise unique, the proof you can use to back up your promise, a simple outline of your offer, and why customers should act now.

Do this before you create your course so you can create something that sells.

Then use one of the ‘quickie’ methods for course creation:

#1: Promote a live workshop over Zoom (sell the course before you create it).

#2: Use Camtasia, Screenflow, or Loom to record a series of short videos where you show each step in your system in action.

#3: Put together a collection of templates, recipes, checklists, spreadsheet, calendar, or some other tool which you might already be using.

The live workshop is one of the best methods because it forces your butt into action.  You sell the workshop in advance. You must deliver the workshop in the time allotted (usually 1 to 3 hours).  You need to get the recording up soon after the event for those who didn’t attend.

But not everyone likes to do things live.

I don’t. I prefer recording my training and editing it.

You can still give yourself hard deadlines. Create the outline today. Record tomorrow. Edit the next day.

If you do a live workshop, you need to expand your Golden Glove into a full sales page before the workshop.  When you record a product for sale, you can go the opposite direction.

You do the Golden Glove first to make sure you’re focusing on what customers want to buy. You record the product. Then you complete the sales copy based on what you delivered in the training.

Keep it simple.

This isn’t an all-encompassing product. It’s something you can put together quickly.

I’ve created both ‘complete’ courses that took months to put together…and also quick-and-easy courses like this.

The larger products sell for more money because they give a solution to a more in-depth problem, but these simple products are great doorways for new customers to enter your business. Get it done. Money comes in. Create another one. Or go for a larger product next time.

For example, I’ve offered several versions of a low cost “Choose Your Market” product over the years. One time I did it with a joint venture partner where we simply recorded the training together. Another time I used the cheat sheet method and put together a series of cheat sheets for each of the steps.

Each time the course was done as an intro which helped people choose a profitable market…and also became a doorway to my other offers about persuasion, list building, email marketing, course creation, coaching, etc.

What problem could you help your customers solve this weekend…that would also become an entry point to other offers you might create in the future? 


Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.