Online business doesn’t need to be complicated.

You can earn a great income online with a simple business model.

Here is the basic business model for one of my clients.

I’m not going to share his niche, because that doesn’t matter and I don’t want to cause any extra competition for him.

He runs Youtube ads along with sharing content in carousel format on Instagram.

People optin to his email list to get access to his video series.

He focuses on growing his email list! That shouldn’t be a surprise to anyone.

He has 3 content-rich videos that demonstrate his contrarian solution to the desperate problem.

Then he has a VSL (video sales letter) that sells his online course.

There is link under each of the content videos that takes them to the VSL so subscribers can purchase the course from day one.

He has an irresistible offer which allows someone to pay $1 to access the course…$99 in 7 days…and the second $99 payment 30 days later.

That’s the core business model right there.

Of course, he continues to follow-up by email to sell the course.

And he also offers private one-on-one coaching to a limited number of clients.  He gives course buyers a $200 credit towards coaching with him and he also promotes his coaching to his email list at times.

He will likely offer other related courses in the future.

That’s NOT a complicated funnel.

It didn’t require half a dozen products to be profitable.

It doesn’t have a bunch of different email segments with separate email sequences.

No phone calls have to be scheduled, webinars delivered, or ‘high ticket closers’ paid.

Send targeted visitors to a landing page.

Offer a free Lead Magnet (in this case a video series) that speaks directly and passionately to the desperate problem the audience is suffering.

Deliver valuable content that demonstrates your expertise while giving a contrarian approach to what others in the market are saying.

Give people an opportunity to buy on day one…and in every email you send.

Make a truly irresistible offer with a clear, unique promise and strong sales copy backing it up.

Credit that first purchase toward direct access to you or a higher-level opportunity to increase the lifetime value of each customer.

That’s a simple and profitable business model.

It doesn’t require half a dozen bells-and-whistles.

It’s simple, but it’s NOT easy.

You need to identify an audience with a desperate problem they’re willing to spend money to solve.

You need to map out a Golden Glove message that appeals to them at each step in the process.

Get the optin.

Send emails that get them to open and click.

Make the sale.

Deliver value that actually helps them solve their problem!

Track your numbers.


When something isn’t working right, the problem is often found in the basics. Attract a hungry buying audience. Make an irresistible offer. Write copy that resonates with them.

The Golden Glove Persuasion Map can help you create a message that consistently attracts more new customers and clients…

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.