I love paid advertising.

You get a system up. You test it. You optimize it. And you let it run, continually producing subscribers and customers for you like clockwork.

BUT it’s a lot of work to get a paid advertising system up and running like that.

And the reality is a lot of people give up in the testing phase before their ads are optimized and profitable.

Here’s a method of paid advertising that is as close to guaranteed profits as possible from day one.

Of course, there is catch. You need a customer list.

It’s called remarketing.

There are lot of systems out there for remarketing such as PerfectAudience, Adroll, or even Adwords retargeting.

But here’s the easiest way. Export your customer list from your shopping cart or order system. You only need the email addresses or phone numbers.

Login to the Facebook Power Editor which requires the Chrome browser to use.

And choose “Create an Audience.”

Upload your customer list of email addresses and call it whatever you want. Call it March-2014-Customers or something similar.

Facebook will match these emails to Facebook users. I’ve found they consistently connect around 50% of the audience this way. A list of 5,000 becomes close to 2,500 you can target with Facebook ads.

Create an ad that takes visitors to one of your products or services…especially if it is a limited time special, launch, upcoming workshop, or some other type of scarcity with a deadline.


I used this method to promote the Joint Venture Fast Track during the launch period last week.

And I was freaking lazy!

All I did was upload my customer list and create ONE ad.

Yes, I broke my own rules and didn’t even test ads. Just one ad…and the image was simply a picture of Glenn Livingston and I with a red border around it. Boring!

I set-up an ad tracker to watch the sales numbers, and created the campaign to end on Friday when the special closed.

Normally this would be a recipe for losing money with advertising.

Clicks cost me 92 cents each. That’s high, which shows my ad and image could have been a lot better since all my tested ad campaigns on Facebook generate clicks at much less lower price than this.

But the profits were $4.74 per click. That’s a 5 to 1 return on investment for an ad that took me less than 10 minutes to put up…and not even check again all week.

I ran both right column and newsfeed ads. The frequency hit 60.3 for the right column so many customers might have seen it 60 times over week. Yes, I was stalking you!

Just how much more effective would it have been if I actually paid attention and created multiple ads for testing?

And as mentioned, this customer audience method is only one of the ways to retarget customers or subscribers.

How much money are you leaving on the table right now by not running a lazy ad like this during your promotions?

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

Leave a Reply

Your email address will not be published.