One of the most common complaints I hear is how overwhelming online marketing feels today.
There are too many social media sites.
Everywhere you turn there is another traffic source being promoted.
Gurus show you sales funnels that look so complicated it takes an engineer to understand them.
You’re not sure whether you should create written, audio, video, or live content for your audience.
And let’s not even get into finding or developing products to sell.
It all feels kind of crazy.
That’s why so many people feel overwhelmed.
I feel the pain also…especially when I allow my “Should Do” list to grow too large.
That’s the problem. You’re told all these things you should do. But what do you really have to do to grow a business?
Keep it simple.
Take a step back whenever you get overwhelmed.
Remember what really matters.
You need a way to attract a hungry, buying audience.
You need to build your credibility by keeping in regular contact with that audience.
You need to make irresistible offers.
Those are the 3 bottom-line components to online business when you peel it back to the core.
Choose one way to get your message in front of the audience. This could be participating in Facebook groups, creating a Youtube channel, running Bing ads, etc. Choose a traffic source you understand and dig deep in it to optimize it (it takes time to optimize any source of traffic).
Get people on an email list and follow-up consistently with them. Send Infotaining emails that give content while building relationships.
And make offers. In the beginning those could be affiliate offers from others. That’s a good way to judge what your audience is interested in buying without investing time in creating your own products.
For a consultant or coach, it could simply be an offer for a free strategy session to start…where you close clients into an ongoing service over the phone. When you start generating too many leads, change that over to a paid consultation instead of a free one to bump the quality of leads coming through.
It’s easy to add a whole bunch of extras on top of these requirements.
Yes, you can and should add additional traffic sources once you’ve fully optimized the first one. But YOU shouldn’t be the one managing these sources.
My clients with multiple sources of profitable traffic aren’t handling the traffic themselves. They have someone else managing it for them.
Clients who add additional segments to their email lists have been consistent with their emails for years…and they create the segments using content they’ve already written.
Over time you can build a large stable of successful offers…which you keep rotating for irresistible offers to your list.
But all of that takes time.
Keep it simple. Grow from there.
Whenever overwhelm rears its ugly head, move back to the foundation.
And if you’d like help with any of these, check out the Monthly Mentor Club.
You’ll get access to my best step-by-step systems each month plus a huge collection of bonuses, special reports, and full-length training videos at a cost of less than $1 a day.