I get to work with passionate online entrepreneurs who love what they do.
They care about their customers’ results.
These clients are not just looking for new ways to make more money.
They’re also they’re consistently finding new ways to bring more value and results to their audience.
When you add more value to a hungry buying audience, you can’t help but make more money. You attract money and referrals.
Seeing their passion gets me fired up.
The customers and clients you attract are a key element to how much fun you have in business.
So many people ignore this factor. And their business suffers because of it.
Here’s the truth.
You need to define your ideal client. Who do you love helping? Who energizes you?
And conversely, who drains you?
This isn’t just about your direct clients. It’s also about your customers as well.
Have you noticed how frequently I ‘qualify’ my readers?
There are a lot of little subtle things I do in my emails to attract the clients I want while repelling those who aren’t a good fit for me.
And sometimes I’m not that subtle either. For example, you’ve likely noticed how I talk about mistakes and failures…something you almost never hear in the online marketing niche.
In addition, I talk about things like ‘just breaking even’ on cold advertising so you can earn the money on the backend.
That is setting expectations.
I have clients who do 5:1, 8:1, and even better ROI on cold advertising at times, but I wouldn’t want anyone to expect that as the norm. It would set you up for disappointment. And as you roll out to a larger audience, your ROI comes down.
I’m attracting serious online entrepreneurs while repelling those with a ‘biz opp’ mindset.
Have you identified the customers and clients you want to attract?
What hidden clues do you include in your emails to speak their language?
What about the customers you want to repel? What can you say which will discourage them from sticking around? What words can you use they don’t identify with?
This is one of the key elements that so many miss with email.
It’s NOT about trying to sell everyone.
There are customers you can’t afford to serve.
Email is a sifting and sorting mechanism.
You’re giving value to your audience while speaking their language. You’re repelling those who aren’t a good fit for you.
Sometimes you come right out and say who you can help…and who you can’t. Other times you use subtle code words to call out your audience.
There will be some readers who skip right over this email thinking they didn’t get anything new.
While others will recognize what I’m doing here and take it to heart. They just picked up one of the most valuable lessons they’ll ever receive.
If you’d like an even deeper understanding about how to attract your audience, build your authority, and make more sales…check out Autoresponder Alchemy.
Sure, it includes 80 proven templates you can model to help you earn more, work less, and enjoy life.
But the training in it goes much deeper. It helps you identify your ideal client and speak to them in their language.