What to Do When Your Offer Fails

A new year equals new goals, projects, and offers.

Today I have a difficult question to ask you…

What will you do when one of your offers fail?

It’s not ‘if’ one of your offers fail. It’s ‘when’ an offer fails.

If you run an online business for years or even decades, you’re going to have offers that fail.

This doesn’t necessarily mean the offer loses money.

If you’re actively cultivating and building a relationship with your email list, every offer can be profitable.

You’ll make money immediately when you release it.

But some offers will vastly outperform others. That’s just a nature of the business.

Keep promoting those home run winners. Recruit affiliates to multiply the success. Run paid ads. Let the winners run.

But there will be other offers that don’t perform well enough in their current state.

What do you do with them?

Running my own business for 24 years plus helping hundreds of clients means I’ve faced this multiple times in different ways.

First off, don’t panic.

It happens.

Review your sales page. Did you miss any of the 5 fingers from the Golden Glove persuasion system?

Can you add more proof or move it earlier in the presentation?

Is the primary benefit clear? A common mistake is trying to do too much on a page and confusing the visitor.

Check your emails. Did visitors send you any questions about the offer?

If several people ask a question, even more people are confused and simply didn’t respond.

Try a completely different headline (look through your major subheads and testimonials on your page for new ideas).

Is there a way to improve the offer? For information type products, two valuable bonuses you could try are a free consultation/review or a done-for-you tool/template that goes with the course.

What about the pricing? You could test breaking it up into monthly payments or even a trial offer where they pay a small fee up front and the rest 7 days later.

You could even flip the presentation. Perhaps one of your bonuses would sell better than the main product. Highlight it first.

These are just a few of the possible ideas.

There are times where it simply may not be worth the effort. Instead of investing energy into a non-performing project, cut it and move on to the next idea.

“Next” is a powerful word in business.

The January issue of the Monthly Mentor Club, still available in PDF form inside the membership area, is all about some of the biggest mistakes I’ve made in the last 24 years of online business.

You can grab it and dozens of my detailed special reports to help you earn more, work less, and enjoy life inside the membership area…

If you’re interested in private one-on-one coaching I have a few slots available to take new clients in just a few weeks, likely January 20th.

You can find out more about my private coaching along with full pricing information here…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.