In my last email I talked about the power of a Big Idea.
It can help you attract more leads, make more sales, and earn more money even in overly-competitive markets.
Once you find that Big Idea, the next step is to flesh it out.
Tell the story behind it.
This could be your personal story.
It could be a case study about one of your clients.
It could be a conspiracy story of why the truth has been hidden until now.
The key is finding a story that illustrates and brings emotion to the Big Idea behind your message.
It shows you understand the Desperate Problem as you discuss the pain that people are going through (or you personally went through).
You move from the Desperate Problem into your Unique Promise. This is the solution to the problem.
The story itself is an element of proof that the solution works.
All the little tidbits you add in along the way are additional proof. There are over 30 ways to incorporate more proof into your message, but that’s a subject for another time.
Storytellers know that crisis drives story.
Your story builds emotion through the problems you encounter and overcome along the way.
I love books, both non-fiction and fiction.
A great book, just like a great movie or TV show, gets you attached to the character.
The protagonist faces one challenge after another.
They hook you and keep you turning the pages to see how they’re going to get out of the mess this time.
Your curiosity drives your interest in seeing the conclusion.
That’s true whether it’s purely entertainment, or it’s Infotainment designed to share your message with a broader audience.
What have you personally overcome or helped your clients overcome?
How can you integrate that story to better connect withy your Ideal Clients?
Show them you understand the pain they’re going through.
If you can articulate their problem in more passionate detail than your customer can themselves…they’ll trust you to solve it.
And one of the best ways to articulate it is through story.
It’s a basic foundation of copy that converts visitors into buyers.
Understand your Ideal Client.
Come up with a Big Idea that grabs their attention.
Translate it into a story that builds interest and provides proof.
Focus that interest on an Irresistible Offer.
Give people a reason to act take action now.
Frankly, it took years for me to discover these discover and put them into application.
That’s why I recruited Doberman Dan to help me create a system that shortcuts the process and makes it so much quicker and easier.
It includes proven templates to make more sales from Doberman Dan and me to help you get started fast.
But it also includes a deep dive into the psychology behind why people buy…and how to consistently make more sales no matter what business you’re in.
We call it the “The 60-Minute Copy Cure.”
Save $100 till midnight July 12th with the coupon code: COPY
Click one of the big “Add To Cart” buttons.
Enter COPY into the coupon code box and hit apply. The $100 discount should show up in your cart instantly.
Hit the check-out button and pay by credit card or Paypal.
Access the fill-in-the-blank templates plus the full online course instantly.
This coupon is ONLY good until July 12th at midnight Eastern Time.