I’ve seen the inner workings of hundreds (if not thousands) of online info businesses.
Some were super complex membership sites which took multiple team members to put together.
But the vast majority of the most successful infoproducts were simple.
This is especially true in the beginning of the business.
For example, one client started his business with a 3-hour audio course.
Other clients have started with short ebooks or video courses with multiple short videos.
Even a webinar can be a great way to create your first product.
Put together a series of Powerpoint slides and then present the material for 1 to 3 hours.
Sells seats to the training. Take questions. Record it all.
Boom…the product is done.
And the beauty of a simple product like that is you only have to put together an outline and sales page.
Then you sell the product BEFORE you create it.
This forces you to be customer focused.
You have to think about a Desperate Problem your audience wants to solve.
And you have to give them a step-by-step system to get from where they are to where they want to be.
If you can’t sell the webinar event, you don’t waste your time creating the product.
Plus, the questions attendees ask can increase the value of the finished product.
And since you had to put together a sales page to sell seats at the event, your sales copy is already mostly done by the time you do the webinar.
Of course, webinars aren’t right for everyone. Perhaps an ebook is right for you and your audience. Or an audio or a simple video course.
Whatever you choose, the key to getting started is keeping it simple.
Find a hungry buying audience you can target online cost effectively.
Review what they’re already buying and what problems they’re willing to spend money to solve.
Put together a step-by-step system to get them from Point A to Point B.
Don’t go overboard and create an ‘encyclopedia’ type product (this is one of the mistakes I have to constantly watch out for personally).
Use your customers’ own language to sell the product.
Once a product shows life, expand the business.
Add upsells. Add a backend offer.
Recruit affiliates to sell more.
There are many ways you can optimize and multiply the profits.
But it all starts with a simple system that helps a hungry audience solve a problem.
My Internet Lifestyle System course goes into the details.
It will show you how to:
- Choose a niche market.
- Come up with sellable product ideas consistently.
- Put together copy that converts visitors into customers.
- Create your product.
- Set up your simple sales funnel.
- Gauge your results and multiply your profits from there.