Simple Question for Better Business Decisions

As entrepreneurs, we deal with decisions every day.

Who is your ideal client and how do you reach them cost effectively?

Where is the highest and best use of your time right now?

Which offer should you test next?

In one way or another, every decision is a sacrifice.

If you’re investing time here, you’re not investing time on these other projects.

And let’s face it.

Some of these decisions are tough.

The answer isn’t always obvious. That’s why it pays to have a coach or mastermind group to bounce ideas off of.

A client asked me a tough question this past week.

My response was a simple question which may help you with your decisions as well.

Because when he heard it, the answer to his question became obvious to him.

How can you best serve your ideal clients?

A group of his clients are currently going through a 30-day challenge.

He was wondering whether he should include those buyers in an email campaign he was doing for an affiliate product. If he includes them, he will make more sales. But this offer could be a distraction to them in the middle of the challenge they’re working on.

And his clients are implementing like crazy and getting amazing results right now.

When he asked himself how he could best serve these clients, he knew the best thing would be not to distract them.

He has another offer ready to go near the end of the challenge that will specifically help them continue and build on the results they’ve generated.

You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar

You won’t always know how to best serve your ideal clients, but by changing your perspective and putting them first…you’re at least on the right track.

That’s one of the reasons I talk about falling in love with your client…instead of your product or service.

Get to know them.

Find out what is important to them.

Instead of just seeing them as numbers, see them as clients you want to protect and cherish.

What if you started thinking of them as family…the good kind?

How would that influence your decisions?

Your high-end clients may be close family members.

Subscribers who never buy might be your father’s brother’s nephew’s cousin’s former roommate (required Spaceballs reference).

Have you ever been put through Upsell Hell?

That’s where you’re subjected to what feels like a never-ending sequence of unrelated upsells designed to suck as much money out of you as possible.

I love upsells when they’re done right. But when putting them together, ask yourself how you would feel at each step in the process.

Buyers should feel good about their purchases. Tell them what a great decision they made, and here is how they could add to the results.

In other words, serve them instead of just selling them.

There is a special report inside the Monthly Mentor Club called “Client Connection Code.”

It’s about identifying, attracting, and serving your ideal client.

Connect with them long-term instead of just converting them.

Change their story. Make their world a better place.

Earn an incredible income with freedom while doing it.

You’ll find it in the report library section inside the Club…

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Dunnellon, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.