Everyone talks about testing, but few practice it effectively and consistently.

I love clients who are continually testing.

One finds a way to drop their Facebook cost per lead in half…and I suggest a similar test for a client in a different market.

Another tests a little tweak to their sales video, and that same technique produces similar results in other client markets.

A lot of people simply don’t know where to start when it comes to testing.

The 1st fast and easy test is your headline.

Write out 10, 20, or even 50 headlines for your website. Test your current headline versus one with a totally different theme. Try two completely different ideas.

That’s a super-easy test to do, and why I suggest you start here.

It amazing how big of a difference the right headline can make.

There are a lot of ways to test. Many web design tools such as Optimizepress, Leadpages, Clickfunnels, and others have A/B split testing built right into their software. Google even offers their Optimize system for free (although it is a little complicated to set-up initially).

Create two pages exactly the same except for the difference in headline. Run them against each other and see which one wins.

The headline is NOT the most variable though.

It’s just the easiest to test.

The most important variable is your audience. Where is the traffic coming from and how can you reach a buying audience?

For example, I suggest testing at least 3 different target interests separately if you’re starting a Facebook ad campaign.

Next is your offer. Some of the biggest bumps I’ve seen in response have been from changing the price, doing a trial, improving the guarantee, adding bonuses, etc.

Then comes your copy. Headline is a biggie here. But there are other major touch points in the copy where little changes can equal big results.

Don’t underestimate the importance of design. Make your site easy to read. Using the right images can bring attention to your calls-to-action (there is a trick to this). Make everything scannable.

The August issue of the Monthly Mentor Club is about testing, how to do it, and how to have ‘confidence’ in your results.

In addition, I’ll be sharing test results that have been proven in multiple markets over the past year.

I’ll also be talking about when you shouldn’t test. That’s right. Testing can be a waste of time…and even point you in the wrong direction…if you do it wrong.

The August issue of the Monthly Mentor Club comes out August 1st.

And you get a whole load of bonuses, special reports, and training videos available to you immediately just for giving it a try.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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