Content is a type of currency online.
It allows you to both attract visitors and build a relationship with your audience.
But where do you get ideas for content and what’s the easiest type to create?
You likely have a few case studies you can share. You let people know the problem you or one of your clients was facing and the steps you followed to solve that problem…giving specific results.
This is some of the strongest content available, because you’re integrating a personal story in with your message leading your audience to the solution.
But what if you don’t have a case study to share…or you run out of case studies?
You can give detailed step-by-step tutorials that show how to accomplish a goal.
But those take a lot of time to put together.
You could do a rant where you ask why anyone isn’t talking about this serious problem in the market.
Those are fun to create, but you don’t want to just rant all the time.
I could go on and on with the different types of content you could create, but let’s jump right to one of the easiest formats to use.
Ask your audience to send you their biggest questions and challenges.
Create content that answers those questions.
It’s a simple method but can go on almost forever.
Radio shows like Dave Ramsey and Suze Orman have used this style for years.
It works for email. It works for Youtube videos. It works for podcasts.
And because those questions are sent to you by your audience, you know you’re producing the content they want to hear.
What if you’re starting out and don’t yet have an audience to send you questions?
Come up with a few questions beginners in your market should be asking…and start there.
Visit Facebook groups or Linkedin groups. Go to discussion groups on websites. Look at the questions being asked there.
Start creating your content. Ask viewers to submit their questions.
Mix in other types of content to keep it interesting.
Quit saying you don’t know what what to write about, talk about, or create videos about.
There are people asking questions in your market right now.
All you have to do is answer them.
Add some humor and personality in your answers…and you’ve got what you need to attract an audience.
And if you’d like to supercharge your content marketing, check out my special report, “Authority Architecture: 10 Proven Principles to Position Yourself as a Celebrity Expert Even If You’re Just Starting Out.”
As you’ve probably guessed, all you need to do is try out the Monthly Mentor Club.
This report is in the Special Report section inside the membership area. Just scroll down to Authority Architecture…and tap into my proven secrets of attracting leads, customers, and long-term fans over 22 years of online business.