Scarcity is a vital advertising principle.

Yet MANY in the online business world have turned it into a scam...instead of using it correctly. 

Here's how to use it correctly...


Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

    3 replies to "Vital Element of Scarcity in Advertising"

    • Shaun O'Reilly

      Used well, scarcity be an effective tool to move prospects and clients
      to take actions.

      As long as it’s in the client’s best interests to take that action, then I
      think that scarcity is a valid persuasion element to use.

      That said, I prefer to use time-based scarcity rather than quantity-based
      scarcity in most of my offers.

      Why?

      Because with the quantity-based scarcity offer, some people are silently
      thinking “I wonder if that’s real.” “I bet they’ll sell more than that.” Or worse.

      With a time-based scarcity offer, everyone knows when the deadline is
      and when you take the offer down at the precise end time, people know
      and trust your future offers.

      I’m sure that using both quantity and time-based scarcity in combination
      works best – at least in the short-term.

      I prefer to focus on building and maintaining trust and believability so
      tend to use mainly time-based scarcity offers and take them down as
      soon as the deadline ends.

      Develop and maintain a reputation for keeping your word.

      Shaun

      • Terry Dean

        Fully agreed. In my opinion though, you shouldn’t be offering anything that isn’t in your clients best interest. And your sales copy should say who the product is for and who it is not for (not every product is right for everyone in your audience of course).

        Your offer should improve your customer’s lives by greater than the amount they pay for it. So it is in their best interest to get it working for them as soon as possible.

        There are sometimes though that the limited number “fits” the situation better. For example I really am limited in the number of coaching clients I want. If I did a full opening (even for 24 hours) I’m sure I’d end up with way more than I want to handle – destroying the lifestyle side for me or hurting my delivery to clients.

        So it’s simply a question of which type of offer really fits the situation you have available. And then be honest, holding to whatever you’ve said.

    • Hi Terry, I fully agree with you. Time and quantity scarcity should be used based on the situation we are in. Ultimately, adding value to our customers with the products that we recommend is the most important.

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