I’ve sold myself way too cheap.
This applies to both my products and my services.
In the first few years of my business, I was terrified to sell anything for more than $99.
I was plagued by a ‘broke mindset’. I didn’t have much money, and I projected that same state on my customers.
A ‘broke mindset’ is much worse than not having any money.
An empty bank account is a temporary problem. Good marketing can fix it.
But having a ‘broke mindset’ can hold you back for years, decades, or even a lifetime.
Luckily, I succeeded online in spite of myself. Thank you email marketing that set me free from years of dead-end jobs!
My question to you is whether you’re selling yourself short…
Are you charging enough for your best work?
You can buy a purse for $10 at Walmart.
Or you can buy a Birkin Bag for $38,000, $82,000, or more at Madison Avenue Couture.
A Himalaya crocodile diamond one sold at auction for $511,000.
The Walmart bag can’t be very good, but how can I be so sure? First of all, it’s Walmart. They don’t have a reputation for the highest quality products. And it’s only $10. The material has to be cheap, put together by the lowest cost supplier.
But what about the Birkin bags?
I’m not the target market, so even ‘cheap’ ones at $12,000+ seem ridiculous to me.
They’re hand made with the finest leathers and premium skins like crocodile. The locks, buckles, and keys are made of gold or palladium. All of them are limited-edition.
They’re even pitched as an investment, because their selling price has increased by an average of 14.2% per year.
Yes, the intrinsic value is important.
But what’s the real reason these bags are so pricey? Celebrities and models carry them. They’re seen on the cover of magazines. They have a waiting list that can take years unless you have connections.
They’re a status symbol.
It’s about the identity behind them and how they make you feel about yourself (just like every other purchase).
Here’s another question you should consider…
Are you a Walmart bag or a Birkin bag?
What if you had to put together an offer for $10,000?
That’s too easy.
Let’s really stretch you. What if you were to put together an offer for $100,000?
Who would it be for…and what would they get?
How could you maximize the value of what you deliver?
What emotional end benefit is the customer buying?
And what is the most effective path for getting them there?
The June issue of the Monthly Mentor Club is about this topic.
It’s called, “Your $100,000 Premium Offer.”
How can you raise the value of what you sell…and target a more affluent audience?
In addition, it goes into detail about why it’s more profitable to flip the funnel and sell higher value first…bringing in lower priced options later.
It goes to print & mail on June 1st.
Earn more by providing more value to your customers and clients this month.
Plus get access to dozens of my detailed special reports designed to help you Earn More, Work Less, and Enjoy Life without compromising your values.