Why Consultants Use Complexity to Confuse

A friend told me a few days ago that he was considering Facebook advertising.

He’s a veteran entrepreneur who has been running ads online, in magazines, and direct mail for decades.

But he was scared away from Facebook ads when he consulted a guru who told him how complicated it was to set up the funnel, all the technical details about the advertising, and how difficult it was to optimize.

Of course, there are rules you need to follow on Facebook. You don’t want to get on the bad-side of their reviewers.

You have to target the right audience (and Facebook has amazing tools for helping you do this with Audience Insights and Lookalike Audiences).

And you need to come up with an attention grabbing big idea for your ad.

For maximum impact, make it something viewers will want to share with friends.

By the way, I just dropped a major key for you in the sentence above about the most successful ads.

You can’t discount the importance of the right audience, right offer, and right landing page.

You’re need to know what you’re doing in marketing…and you’re going have to test to find the right combination.

Then optimize your heart out to grow the campaign.

It’s a lot of work.

But there’s a trend now in the online marketing space to make everything sound even more complicated than it is.

Otherwise, how can some consultants justify their high fees?

They need you terrified to go it alone!

This isn’t a knock against consultants or ad managers.

The good ones more than earn their fee.

But they don’t need to make it appear more complex than it is. In fact, many of them teach, publish free content, and sell products on how to do it yourself as well.

They’re always learning and growing themselves.

There is a quote that is often attributed to Einstein whether it came from him or not:

“Everything should be made as simple as possible, but not simpler.”

When someone really understands a topic, they are often able to explain it simply.

It might even sound too simple when you first hear it.

Those simple words are filled with wisdom though.

Later you’ll come back to them and they’ll give even greater insight.

When an ‘expert’ makes the topic sound complex and confusing, it’s because they haven’t fully worked through it themselves.

Online marketing is about keeping it simple and going one step at a time.

Life is complex enough with making it more difficult than it needs to be.

And a great place to get started my book, “How to Sell Without Selling: Step-By-Step Marketing Formula to Attract Ready-to-Buy Clients…Create Passive Income and Make More Money While Making a Difference.”

It’s a detailed guide about the most important elements in your online marketing campaign (audience, offer, and copy).

You can pick up the Kindle version for just $4.99 or a print copy for just $14.99…

There’s absolutely no reason you shouldn’t already own this book if you even the least bit interested in online marketing or success in business.

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About The Author

Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how the Monthly Mentor Club can help you today.