When you’re an entrepreneur, problems equal opportunity.
Your customers give you money to solve their problems.
For example, if marketing online was as easy as just pushing a few buttons…no one would buy training products, coaching, or even done-for-you services.
There would be no reason to.
You could pick the green “Big Money” button or the red “Big Money” button.
But as I much as I’d like for that to be true, it just doesn’t work that way.
There are problems every step along the way.
You have to choose a market.
Figure out the problems facing the hungry buyers in that market.
Either find or put together a product that solves that problem better than the current solutions.
Create ad copy or hire a copywriter. Put up a website. Attract visitors. Write emails. Make sales. Test and track your results. Put a backend in place. Follow-up on customers.
There’s no way around it. Being an entrepreneur is a lot of work. It can be overwhelming and confusing. It can even be lonely if all your friends just work regular jobs.
But all of those problems are also opportunities. Entrepreneurs offer training, tools, and services all along the journey.
This is true of any market.
In tennis, your customers may struggle with their serve, forehand, backend, movement, fitness, etc.
In fitness, it’s hard to exercise consistently, eat right, and rest. There are so many conflicting opinions. How can someone know the right path for them?
People LOVE their pets. But those same pets need training, care, and products to benefit their lives.
There’s a reason why the Golden Glove persuasion model I talk about so much starts with the Desperate Problem.
That means understanding who your Ideal Client is and what Desperate Problem they’re trying to solve.
Here’s something to remember.
When you can articulate their problem in more passionate detail than your customer can themselves…they’ll trust you to solve it.
That doesn’t mean just having a surface understanding of the problem.
It means going down to the roots.
What language do they use to describe their problem?
How is this problem impacting other areas of their life?
How does it make them feel about their relationships with others?
Often the most important question is, “How does this problem influence their personal identity…how they feel about themselves?”
What if you had a proven step-by-step system that uncovered the emotional and logical implications of the problems your customers are facing?
What if it enabled you to develop empathy and create websites, emails, and social media posts that spoke to your customers in their exact language?
And what if it allowed you to tap into their innermost thoughts and feelings, ones they might not even share with their friends?
What kind of difference would this undercover intelligence make in your online business…and your income?
This was the topic of my recent Monthly Mentor Club webinar.
The video and PDF downloads of all the resources are available inside the membership area.
You’ll find it inside the Video Library section of the membership area.