I mentioned in my last email that I’ll be opening a few spots in my one-on-one coaching program in January. Find out more details here and join the waiting list if you’re interested…
A few subscribers have asked me, why do I offer private coaching?
Wouldn’t it be more profitable to just run a coaching group?
Yes, group-based programs create more profits in less time for the coach.
You schedule meetings each week or several times a month where all the clients attend together and you guide them through your systems. It’s more scalable, and if you keep the group sizes small, there can be a mastermind effect.
But there are advantages to one-on-one coaching for the client.
Instead of dividing your attention to the whole class, you’re 100% focused on them.
You let your own problems melt away. This time is all about helping them achieve their goals.
It’s kind of like comparing a classroom versus private tutoring. The classroom has to move at a pace that is appropriate for all…while a private tutor gets to zero in on a specific problem.
For example, a client brought the rough draft ideas of a new offer to a one-on-one session.
We discussed the concept for a few minutes. Then I wrote a new headline and the entire first page of the offer. Because we weren’t going to finish it all in one session, I mapped out the rest of the outline and helped complete the close. He took it from there to finish up the middle.
Could you do something like that in a group?
You could, and it would be a good education for all.
But how much more benefit is it to the client who now has a good portion of his copy finished?
On another call, I edited a client’s email sequence while asking him questions to make sure it was still his authentic voice.
Another client sent me the exact stats for every step of his funnel in advance. We went over his spreadsheets looking for the leverage points he could use to improve his numbers at each step.
Would he have even been willing to share his real numbers on a group call? What if there was a potential competitor listening in? It’s more likely you’d only get to speak in generalities.
One-on-one means customization which leads to faster results for the client.
Plus, there is the convenience of scheduling when the time is good for both of us.
And I have multiple clients who I work with by email exclusively. This means they can send over a question whenever they’re ready and get an answer back from me Monday thru Thursday.
Here’s the #1 reason I do one-on-one coaching though…
I enjoy it.
Helping a limited number of private clients means I get to know them. I know their businesses and we develop a friendship. It’s fulfilling.
There will be a few spots available in January.
Click the link to find out details about the available programs and the pricing. Join the waiting list there if this is something you might be interested in.