The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” Ralph Nichols

Much of human behavior is driven by the need to ‘belong’ to a group and connect with others.

Research has shown that when participants felt ‘understood’ during social interactions, they were more satisfied with their life overall.

Do your Ideal Clients ‘feel understood’ when they visit your website and read your emails?

Do you know them so well they sometimes feel like you’re reading their minds?

You’re giving voice to the deepest cries of their heart.

Do they go through your content and feel connected to you even though they’ve never met you?

Do they say, “Finally I’ve found someone who gets me?”

Or are you hoping your killer copywriting will make up for a lack of knowledge of the market?

You can know all the little copywriting tricks of the world’s highest paid and most respected copywriters, but it won’t do you a lick of good if you’re speaking to the wrong audience with the wrong message.

Let’s say you were offering a product that gives natural ways to deal with infertility.

Would you write your website, emails, and social media posts in the same tone of voice as you would if you were dealing with day traders?

I hope not!

You need to immerse yourself in the market.

Get to know them. Understand them. Ask yourself questions like these…

What do they lie in bed at night worrying about?

How has this affected other areas of their life…such as their job or their relationships?

What do they fundamentally believe about this problem?

How does it make them feel about themselves and their identity?

What insecurities might they never even admit to their spouse or friends?

Empathy is the end-game.

It allows you to get inside the heads of those who are desperately looking for a solution to their problem.

It helps you quickly and easily communicate your message without appearing salesy.

Because you’re NOT an outsider.

You’re a trusted friend.

Sadly, these secrets can just as easily be used by conmen and corrupt politicians as they can by ethical business people who want to help their clients.

Because everyone, including us, wants to be understood.

We want to be listened to.

If you want to be the most interesting person in the room, become a great listener.

And that’s what the August issue of the Monthly Mentor Club is all about.

It’s going to show you how to listen…understand your clients better than you ever thought possible…and communicate your message in their language.

This translates into more leads, sales, and income no matter what business you’re in.

You’ll discover where to find your prospects and the questions to ask them.

PLUS, we’ll also dig deep into 5 ways to listen to the heart of your Ideal Clients without ever speaking to another human being.

The “Ideal Client Mind-Reading Made Easy” issue is being mailed out on August 1st.

Discover how to develop empathy and communicate in your customers’ language in the upcoming August issue…PLUS get dozens of my step-by-step special reports designed to help you Earn More, Work Less, and Enjoy Life immediately.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.

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