If you haven’t been through “Autoresponder Alchemy” yet, I’ll bet you believe at least one of the 5 mistakes below.


You may even believe all 5 if you’ve been listening to some of the doofuses out there.

They’re wolves in sheep’s clothing.

They sound wise.  But they’re here to eat your profits.

#1 – Keep it professional.

What’s wrong with being professional?

Nothing if you’re referring to being reliable and consistent with your promises.

But if you NEVER share stories from your personal life, you’re building a surface relationship.

Customers buy from those they know, like, and trust.

Maybe being a pizza delivery driver was an advantage after all.  I never had any burden of my professional image weighing me down.

All I knew was to be myself. ..warts and all.

#2 – Stay serious.

Maybe you deal with serious problems like losing weight, broken marriages, or cancer.

Your prospects are hurting.  Don’t make fun of their pain.  It’s real.

Do insert humor and fun whenever possible.

Remember this.

If you’re not having fun, no one else is either!

#3 – If people unsubscribe, you’re emailing too often.

Want to know how to never get a single unsubscribe?

It’s easy.

Don’t hit send.   Problem solved.

It’s not your job to convert everyone into a customer.

Help those you can.  Let the rest disqualify themselves.

#4 – Use benefit rich subject lines.

Benefits are top-of-the-line, but there is something even more compelling for your subject line.

Look at the subject line of this email.

Not a benefit in sight.

What do you see?


#5 – Content is king.

This puppy is cunning.

It’s a master of deception, because it looks so true on the surface.

Plant content in the interwebs.  Harvest dollars in your bank account.

Too bad it doesn’t work in the real world.

Take a look around you.

Do you know anyone who gives great content, and they’re still broke?

You do.  Don’t you?  Maybe you even know a few teachers who have trouble paying their bills.

Content is important.

But it’s not going to fill your bank account.

It takes a little secret sauce.

Kentucky Fried Chicken has their secret blend of 11 herbs and spices.

They keep it under lock and key.  Nobody outside the company knows for sure.

Email has a secret blend of 3 spices also.

It’s too valuable for me to give away for free.

If you want the secret recipe that has made me millions by email, it’s only found in “Autoresponder Alchemy.”


Not only do you get this recipe, but you get everything else also including 80 email templates, my most advanced email strategies, and a video guaranteed to help you create a winning email on your very first try.

Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.