Here are some quick tips on how to earn more with email…from 27 years of experience and hundreds of clients in all types of markets.
There’s no specific order to these tips. So, let’s jump right in…
#1: ‘From’ Address
Your subject line is vital, but your ‘From’ address is even more important. Use a name your audience recognizes.
If you have a personal brand, use your name. If people know you by your company name, use that. It’s all about your reputation and the bond you build with subscribers.
#2: Benefit + Curiosity Subject Lines
You can get people to open with a curiosity only subject line (such as using “Hey” or just their name).
You can get the ‘right’ people to open by focusing on the benefit your email delivers along with a mix of curiosity. Your subject line is the headline for the email.
#3: Create an Email Welcome Sequence.
People join for your lead magnet, but quickly forget who you are. Create an email welcome sequence that’s sent daily at least for the first week.
Remind them of the gift they requested. Highlight your mission. Tell your origin story. Share client results.
#4: Write Like You Talk.
Be yourself…just an improved, more outgoing version of yourself. Don’t write like a professor.
One of the best compliments I get on my writing is when someone says they can hear me speaking to them.
#5: Create Your Rules.
What are the 5 to 10 core lessons you constantly repeat? For example, Dave Ramsey has shared his 7 baby steps on the radio for over 30 years.
You don’t need to create these in advance. You’ll discover them as you write. Your stories and examples keep coming back to these rules. Does the Golden Glove sound familiar yet?
#6: Be Your Reader’s Advocate.
Your reader faces challenges. There are lies, myths, and misconceptions in your market. There are nefarious characters who would take advantage of your audience.
Be their advocate. Their enemies are your enemies. Give voice the concerns they wish they could share themselves.
#7: Share Your Stories.
Why did you get involved in this business? What drives you? Don’t stop with just your origin story. Almost anything that happens in your life can create raw material for stories you tell.
Share your challenges. Mention your family. Talk about hobbies. Be a real person.
#8: Share Client Case Studies.
What results have your customers and clients achieved? These include testimonials, but case studies go beyond this. They talk about the problems they faced, the solutions they tried, how they discovered your solution, how your solution was different, and the end results.
These build credibility. Just mentioning clients can improve your results. One of my clients started sharing quick client references and saw her open rates go up several points almost immediately.
#9: Offer Opportunities to Buy.
It’s a rare occasion when I don’t link to a product offer. You don’t need to be in your face about promotion, but always keep the door open for those who are interested in your offer.
Life is a moving parade, and you never know when a subscriber is ready to buy.
#10: Run Money-On-Demand Specials.
The big cash surges come from running a 2 to 5 day special with a hard deadline. Offer a discount. Add a bonus. Or limit the number available.
Deadlines motivate people to action. Want to earn more from your list? Run irresistible offers more often.
#11: Email More Often.
In fact, you can also email more frequently. Weekly is the bare minimum.
You’ll earn more from multiple times a week. And you’ll likely earn even more from daily. In some markets, you can mail multiple times a day.
Try it before you say, “It won’t work in my market.”
You can always dial it back if a higher frequency doesn’t fit your schedule or your audience.
#12: Clean Your Lists.
Some of your subscribers stopped opening and reading your emails months (or even years) ago. All those ignored emails hurt your deliverability.
Segment those who haven’t opened an email in the past 6 months (do it more frequently if you have a fast-growing list). You can try reactivating them by offering a few freebies. Delete those who still don’t open or click.
Be careful with buyers lists. Open/click stats aren’t fully accurate, and the money is really in the buyers’ lists. It’s OK if you accidently delete a few people who can’t be tracked, but you don’t want to lose buyers.
#13: Grow Your Lists.
Subscribers will become inactive over time. And as hard as it is to believe, some customers may no longer be interested in what you offer.
You need a systematic plan for consistently adding new subscribers to your email list.
Check out my Authority Lists & Traffic course to discover how to grow a big, responsive email list today…
