Imagine two businesses in the exact same industry.

They sell similar products and services at close to the same price points.

They’re both running ads and actively sharing content online.

They’re building their lists and sending frequent emails.

But in the long-term, their results are radically different.

One of the businesses starts to stagnate, especially when the economy hits a slump.

The other continues to excel and grow.

Fast forward several years, and one business is dramatically ahead of the other even though they both did a lot of things correctly.

What’s the difference?

There are quite a few possibilities, but I want to pinpoint one ‘hidden secret’ I’ve noticed with several clients who’ve been with me for years.

These clients are passionate about delivering the best results possible for their customers.

They’re never satisfied with good enough.

Many business owners invest most of their time in growing an audience, building their list, creating courses, making offers, running ads, tracking their stats, etc.

All those things are important. 

You need to know your numbers and optimize your business processes.

But never forget the customers.

They’re not just numbers.  

I’m thinking of one of my clients right now.

He has amazing testimonials.

But he knew he could deliver even better results.

Even though he has a team of coaches who deliver his services, he recently took on a few clients personally again. There were a few roadblocks that sometimes held people back. He got in there, tested several techniques, and improved the processes his coaches use even further.

He does the same with his courses and membership. He experimented with the onboarding process until a large percentage of new members started implementing within the first 10 days.

And he’s not the only client with a passion for producing incredible results for his customers.

It’s common among those I work with.

It shows not just in how they design and refine their programs, but it also comes through in everything else they do.

It comes through in their writing and the videos they record.

You can hear it in their voice.

Smart marketers know they need to show empathy for their audience…to understand and communicate the challenges they’re facing.

But these clients go beyond this. 

The empathy they truly feel motivates them to further action.

It shines through in everything they do.

They don’t just help customers. They transform their lives.

And they’re rewarded with long-term profits…along with amazing testimonials and referrals.

Do what you do so well – and so uniquely – that people can’t resist telling others about you.” – Walt Disney

All those testimonials and referrals create greater credibility…and make it even easier to attract more new customers.

It becomes a cycle of growth moving you forward.

I can’t instill that burning desire for excellence in you. 

But I can make a suggestion. My friend Dr. Glenn Livingston has said that you should get to know your audience until it changes you as a person.

Research the problems they’re facing. Look at the solutions they’re buying. Speak to them directly.

That understanding of who they are and what they need may help you develop the empathy I’m talking about here.

One of the bonus reports with my Golden Glove Persuasion Map course is “Client X-Ray: How to Tap Into Your Ideal Clients’ EXACT Buying Language and Deep Emotional Triggers.”

Connect with your audience on a deeper, more intrinsic level. See things from their perspective. Understand the emotions they’re experiencing.

You can translate that into the words you use on your website and in your emails. 

You can also use it to motivate you to create things that change their lives.


Terry Dean
Terry Dean

Terry Dean has been in full-time internet business since 1996 and has helped thousands of entrepreneurs get started online through his articles and products. He lives in Ocala, Florida with his wife and 2 dogs. Find out more about how his step-by-step courses can help you today.