Beat Them At Their Own Game

I totally ignored my home phone this weekend.  One call after another was a politician telling you why all the others were horrible…and they were the only good option out there. I’m listed as an independent, so both sides made it their personal mission to annoy me.   At least it seemed like it was their…

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Why Wont Long Copy Die?

Why won’t long copy die? Everyone claims to hate long scrolling pages. Do a survey and you’ll find that’s how they respond. In fact, survey yourself and I’ll bet you don’t read “all that” stuff. And you’d be accurate. Very few people read it all. They skim instead. And the skimming is enough to give…

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How to Lose a Sale In 5 Seconds

One of my coaching clients gave me a gift of ballroom dancing lessons last year. I thought great…this will be fun. Neither Julie or I have any experience dancing, so why not go for it? It was private instruction. And I felt he did a very good job of teaching. At least we did stop…

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Are You Committing The Cardinal Marketing Sin?

There is a marketing sin committed every day online…that your prospects and customers will never forgive you for. They’ll never forgive you because they won’t be paying attention to you any longer. And this sin is rampant among bloggers and internet marketers in general. The cardinal marketing sin is being BORING. And I’m not just speaking to…

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The Secret to Motivation, Purpose, and Internet Success

 “Money frees you from doing things you dislike.  Since I dislike almost everything, money is handy.” Groucho Marx I definitely relate with the above quote.  For example, I am not a do-it-yourselfer at home.  I can imagine quite a few things that are far more enjoyable than taking my air conditioner apart and making sure…

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