It can feel complicated and overwhelming to start an online business.
There are so many moving pieces!
A home-based online business is easier to set-up (and a whole lot cheaper) than a brick-and-mortar business…but there is still a lot to learn.
That’s why I keep pushing the importance of simplicity.
Keep it as simple as possible.
Build a list.
Send emails.
Make offers.
But this still requires you to choose an audience you want to focus on, put up a simple website (at least an opt-in and thank you page), and set-up a service to handle your email list.
Let’s focus on the first baby step…choosing an audience.
Sadly, I’ve met too many people who get stuck here for years!
Back when I used to speak at internet conferences, a man told me he had been in online business for 3 years and hadn’t earned any money yet. I offered to look at his website, and he responded that he didn’t have a website. He hadn’t created anything online yet. No wonder it wasn’t working for him.
It’s easy to lose months or even years studying marketing and doing your research…without putting something out there.
Do your research, but give yourself a deadline.
There is no perfect market.
There are simply hungry audiences looking for a solution to a desperate problem or a burning desire.
Look back at the challenges you’ve personally overcome or helped others overcome…in your health, relationships, finances, employment, etc.
Based on your knowledge and experience today…how could you help the old you from 5 years ago (or 20 years ago)?
For example, a client who was a chiropractor created a kit of ads other chiropractors could use to attract clients…because that’s the problem he faced and overcame in his own practice.
Another client helps his customers learn to speak a foreign language, because he once found himself living in a foreign country, struggling to communicate with anyone.
Multiple clients have successfully gone into the weight loss and fitness markets…because you guessed it…at one time they were overweight and out of shape.
That brings me to my next point.
You don’t need to narrow your market down to your exact niche on day one.
Each of these clients found a slightly different group of ideal clients based on the system they used and who their message best resonated with.
Give yourself a little time, such as a few days or even a couple of weeks, to research the market and what’s working for others in the market. Don’t allow this to drag on. Instead…
Get started.
This could mean creating an initial product offer and putting up a website. Or it could be as simple as setting up one social media account and posting your first little bite of content on the topic (likely the initial version of your own story).
Movement beats meditation.
If you’d like to gain insights into your market, then I’d suggest checking out my PDF guide, “Client X-Ray: How to Tap Into Your Ideal Clients’ EXACT Buying Language and Deep Emotional Triggers.”
It’s one of the bonuses that comes with the Golden Glove Persuasion Map course.
This guide won’t help you ‘choose’ your market, but it will help you understand what makes your audience tick…and how to communicate most effectively with them.
And the full course will help you plan out a consistent message you can share with your new market.
