Way back in 2002, the New York Times had a survey that showed 81% of Americans wanted to write a book someday.
Most will never write one.
And close to 4 million new book titles are published each year (including self-published).
Most will likely never sell 100 copies.
The majority dream of writing…
Some get it done…
But very few make a living from their writing.
I’ve helped quite a few clients write and publish books.
It’s a lot of work!
And I wouldn’t recommend it for your first writing project.
My clients have all used their books as a welcome sign…a low-cost doorway to invite customers and clients into their businesses.
But their profits come from their other offers.
They sell courses.
They do coaching or consulting.
They offer a done-for-you service.
Can you guess what one of our primary goals is for book buyers?
It shouldn’t come as a surprise.
Get them on the email list.
Amazon isn’t going to give you a list of your buyers. So, we tease about bonus gifts in the book such as cheat sheets, videos, audio interviews, etc. which a reader can access by opting in on our websites.
Books generate high value leads.
The real money is made after they join the email list.
What’s the secret to earning a good income online as a writer today?
Build a list. Send emails. Make offers.
A book…or series of books…can be a great way to build a list while adding another little income stream along the way.
One of my clients writes a lot of articles for Medium.
Guess what? Medium has a partner program and they share a portion of their membership fee with their writers.
He gets income directly from Medium for his articles.
But let’s see if you can guess the primary reason he writes for Medium?
If you said, “to build his email list,” you’re right.
If you guessed something else, you haven’t been paying attention.
Someone who wants to earn a full-time income from their writing needs to grow their audience.
Social media can be a tool to help you do that.
Books can be a tool to help you do that.
Medium could be a tool to help you do that.
The real money in writing comes from the offers you make to your audience.
This could be ebooks and courses. It could be a monthly membership. It could be coaching. It could be affiliate offers for other people’s products and services.
If you want to earn a living with your writing, then check out Authority Lists & Traffic.
It will show you how to grow a big, responsive email list…by creating a personalized list building blueprint that’s quick, easy, and fun for YOU to implement.
The exact system you use will depend on your interests, skills, and audience. Different options are compared along with how to maximize your results for the plan that fits you.