Advertising is expensive.
And it’s difficult to make it work.
You must target the right audience…customers who are most likely to buy what you offer.
You need ad copy (and images) that grabs the attention of overwhelmed customers who are actively trying to ignore you.
You have to persuade them to do something they don’t necessarily want to do – subscribe to your list and/or spend their hard-earned money with someone they’ve never heard of before.
You need well-written, consistent follow-up that convinces them to choose you over every other option.
And you often need multiple irresistible offers in your funnel to make your campaigns profitable.
Basically, you need a whole lot of things to go right for you to make it work.
All it takes is one of these pieces out of place for the project to fail.
It’s NOT easy.
But when you have an ad campaign that works…it’s an amazing experience!
Deposit $1. Withdraw $3.
Do it over and over again…as fast as you can scale.
The numbers can get ridiculous when you hit the right message to market match.
Test different audiences.
Test ad hooks.
Test initial offers.
When you find the right combination, have the boldness to boost your budgets and let it grow.
I’ve helped multiple clients hit that winning combination.
But at the same time, I’ve seen even more ad campaigns that sputtered along and struggled to grow beyond those initial levels.
They might have worked when focused on a little niche audience, but the conversion dropped too much for them to profitable with broader targeting.
It’s not just about the initial hook. It’s the entire funnel because the money from the backend is so vital to higher levels of growth.
One of the hidden advantages to paid advertising is how it forces you to optimize each step in your customers’ journey.
You might not even notice a few ‘weak links’ when you’re growing your list through organic traffic or joint ventures.
But you’ll see the profits leaking through those same holes when running paid ads. That lead that just fell out of your funnel cost you $5, $10, or even $50.
The optimizations required to make paid advertising work at scale will cause you to earn more from any other form of marketing you do as well.
Paid traffic isn’t for everyone.
You need the fortitude and commitment to make it work (along with money to spend on ads).
My Authority Lists & Traffic course can help you choose a personalized list building blueprint that’s quick, easy, and fun for you to implement.
It could be paid traffic.
Or perhaps free content marketing.
Or maybe joint ventures.
The course will help you choose the one that’s right for you…along with a simple, repeatable system you can follow to grow a big, responsive email list in your niche.
Grow your list. Send emails. Make offers. Profit.