I’m weird.
My wife would probably say that’s an understatement.
I geek out over great marketing!
Benefit-rich headlines, unique marketing hooks, and open loops all get my attention.
But even I get annoyed at
I have a client who has sold $10,000 workshops in a ‘hobby’ market.
This isn’t a B2B market where that kind of price point and higher is common.
There wasn’t any ‘profit
Information products have enabled me to live the Internet Lifestyle and grow my wealth for over 25 years now.
How dare I say there is something better than selling information?
The reality
I currently have private coaching clients in more than a dozen different niche markets.
This means I see ongoing test results across all these markets.
When something gives a dramatic boost for