One Question to Find Your Story

If all you talk about are the benefits of your product, you’ll soon run out of things to say. And it will be next to impossible to tell you apart from

Why People HATE Marketing

I’m weird. My wife would probably say that’s an understatement. I geek out over great marketing! Benefit-rich headlines, unique marketing hooks, and open loops all get my attention. But even I get annoyed at

Hidden Secret Behind High Ticket Offers

I have a client who has sold $10,000 workshops in a ‘hobby’ market. This isn’t a B2B market where that kind of price point and higher is common. There wasn’t any ‘profit

Better Than Selling Information

Information products have enabled me to live the Internet Lifestyle and grow my wealth for over 25 years now. How dare I say there is something better than selling information? The reality

3 Tested and Proven Website Tweaks

I currently have private coaching clients in more than a dozen different niche markets. This means I see ongoing test results across all these markets. When something gives a dramatic boost for