Have you noticed how so many business owners sound exactly the same?
They make the same promises.
Often just trying to outdo one another with even bigger claims than the last person.
Eventually
It’s no surprise so many people have bad feelings toward selling.
Very few want to be seen as a salesperson.
Just mentioning the word brings up negative experiences from your past.
You remember
I’ve been selling infoproducts online since 1996.
It’s an incredible business.
It’s not uncommon to have 10-to-1 margins or better on physical information products like manuals and DVDs.
The margins are even better
Many non-fiction authors have come to me asking for help to market their book online.
But they had already made one of the most common devastating mistakes.
They wrote their book before
What movie is playing inside the head of your ideal client?
Stop selling products and services.
You’re not just selling a course about how to lose weight.
You’re not just selling a Facebook