I’ve heard people say, “There are no shortcuts in business or marketing.”
There are some real shortcuts that can provide major benefits to you.
For example, if you already have close connections with potential JV partners, you’d be crazy not to take advantage of those opportunities.
I have a whole bag of little tricks and tweaks I use to help clients get more visitors, increase their sales, and boost their profits.
Some of these can be implemented in just a few minutes.
For example, one tactic I’ve shared in a previous post is the testimonial trick…where you search your testimonials looking for a new potential headline for your website.
It’s amazing how effective that can be.
But all the hacks and shortcuts in the world are NO replacement for a good strategy.
In fact, a constant hunt for new shortcuts often gets in the way of coming up with the right strategy.
Identify an affluent, hungry buying audience.
Uncover the desperate problems or burning desires they’re willing to spend money to solve.
Find or create an offer that fulfills those desires.
Focus on serving them instead of selling them.
Create a clear message with impact that speaks directly and confidently to your ideal clients.
Use content magnets to attract your best buyers.
Communicate with them consistently.
There are shortcuts that can help with some of these steps, but you can’t skip over your core strategy if you want to succeed.
For example, if you’re trying to speak to an audience that has little interest in what you have to offer, then you’re just wasting your time.
It doesn’t matter how many ‘million-dollar ninja secrets’ from the gurus you try to implement.
Those visitors don’t want what you got.
All good marketing starts with the audience, their needs, and their desires.
Then it moves to your offer.
Are you offering not just a good solution, but the best solution for at least a segment of that hungry, buying audience?
Invest the time to improve your offer.
Then put together a message that communicates with your audience in their language.
Reach out to them through content, social media, paid advertising, etc.
Get them to subscribe to your list or buy a front-end product.
Stay consistent with the message.
Put a profitable backend in place by helping those same buyers solve additional problems.
If you’d like to consistently attract more new customers and clients…then check out the Golden Glove Persuasion Map™.
This proven formula helps you clarify your message, create high-converting websites, and transform your prospects into loyal buyers.
It helps you put together your strategy…while giving you multiple shortcuts to higher conversion along the way…